In-game advertising, here to stay.

It appears that in game advertising is here to stay. I’m not sure how I feel about this.

There are some definate benefits for game developers (or more usually/accurately publishers).

1. Alternative sources of revenue.
2. Potentially lower brand licensing fees (it’s advertising not licensing, etc).
3. Increased “realisim” in real world/near future themed games. The Splinter Cell’s series’ product placement for Sony Ericsson and Airwaves chewing gum for example.

Of course this new marketing avenue could very well be abused by publishers looking for more cash. Anyone remember Zool in the old 16bit console days. That game was an entirely unashamed advertising vehicle for Chupa Chups. Was it the first game with embedded advertising? It is certainly the first I remember, but no doubt there was a prior precedent.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s